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What

JDE Common Grounds is a coffee supplier engagement program developed in partnership between JDE and Rainforest Alliance designed to continuously improve the social and environmental conditions in origins where coffee is grown. There are 3 core elements of the program. Sustainability of Land, Equality of People and Prosperity of Farmers. We came up with the concept to show the “true lives” of coffee farmers, instead of letting C-level people talk about it. 

Goal

This video series focuses on how coffee continues to shape Ugandan farmers’ lives.

Content

1 x main video, 4 x 60″ cutdowns, 300+ photos and 40+ stills.

Role

Concept, production and directing.

Credits

Production Company: KLCK
Client: Jacobs Douwe Egberts
Director: Raphaël ter Maat & Kevin van Rijn
Concept: Raphaël ter Maat 
DP: Marnix van Oudheusden
Sound: Marco Espinosa
Edit: Marnix van Oudheusden & Raphaël ter Maat
Project Management: Roger Buhling & Onur Üçüncü

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